twopartyleaning
Twopartyleaning is the study of how individuals acquire political knowledge and form or revise political preferences within a political environment dominated by two major parties. The field examines learning processes, information processing, and belief updating as voters encounter campaigns, media coverage, and social discourse. It emphasizes how partisanship acts as a lens and a shortcut that shapes attention to information and interpretation of events.
Theoretical approaches in twopartyleaning explore how people use cues from political actors and media, rely on
Research methods in twopartyleaning include surveys and longitudinal panel studies to measure political knowledge, attitudes, and
Related areas include political socialization, political knowledge, party identification, and heuristics and biases in political cognition.