turunduslikuga

Turunduslikuga is a term used in Estonian to denote an association with marketing, specifically as the instrumental/comitative form of the adjective turunduslik, meaning marketing-related. The form is employed in written Estonian to describe elements that include marketing considerations or are intertwined with marketing activities.

Formation and meaning: It is created from turunduslik + ga, where turunduslik comes from turundus (marketing) plus the suffix -lik, yielding "related to marketing." The added -ga marks the comitative/instrumental case, conveying the sense of “with marketing” or “along with marketing.” This makes turunduslikuga a way to specify that something is accompanied by or connected to marketing aspects.

Usage: The term appears mainly in formal or business texts. It may describe plans, strategies, risks, or resources that come with or relate to marketing. For example: "Projekti turunduslikuga kaasnevad väljakutsed tuleb lahendada." and "Ettevõtte strateegia rõhutab turunduslikuga seotud riskide hindamist." Such usage signals that marketing considerations are an integral part of the subject being discussed.

Notes: Turunduslikuga is a relatively specialized grammatical form and may be unfamiliar outside formal or professional contexts. In everyday speech, similar meaning is often conveyed with expressions like turundusega seotud rather than the instrumental form turunduslikuga.