tuotemerkkiportfolioon
A tuotemerkkiportfolioo, or brand portfolio, refers to the collection of brands that a company owns and manages. This portfolio can range from a single dominant brand to a diverse array of brands catering to different market segments or consumer needs. Managing a brand portfolio effectively is a strategic endeavor that involves understanding the interrelationships between brands, their target audiences, and their competitive positioning.
Companies often develop brand portfolios to achieve several objectives. Diversification is a key benefit; by having
The management of a brand portfolio involves strategic decisions about brand extensions, brand repositioning, and even