tuotekohtaisuus

Tuotekohtaisuus refers to a business or economic concept that emphasizes the importance of understanding and catering to the specific characteristics, needs, and contexts of individual products. This approach recognizes that not all products are the same and therefore require tailored strategies for development, marketing, sales, and support. It moves beyond a one-size-fits-all mentality, acknowledging that factors such as product lifecycle stage, target audience, competitive landscape, and inherent product features necessitate differentiated actions.

Implementing tuotekohtaisuus involves deep analysis of each product's unique attributes. For instance, a new, innovative product might require extensive educational marketing and a focus on early adopters, while a mature, established product might benefit from cost optimization and efforts to retain existing customers. Similarly, products with complex technical specifications may need specialized sales teams and detailed support documentation, whereas simpler consumer goods might prioritize broad distribution and accessible branding. This nuanced perspective aims to maximize the success and profitability of each item within a company's portfolio by recognizing and leveraging its distinct identity and market position.