tulosotsikko

Tulosotsikko, or "result headline" in English, refers to a concise and impactful headline that summarizes the key outcome or finding of a news article, report, or other informational text. The term is commonly used in Finnish media and journalism to describe the primary headline that captures the most significant result or development presented in the content. Unlike traditional headlines that may focus on the event itself, a tulosotsikko emphasizes the consequence, impact, or resolution of that event.

The purpose of a tulosotsikko is to immediately inform readers of the most relevant takeaway, ensuring they grasp the core message without needing to read the entire article. This approach is particularly useful in breaking news or investigative reporting, where the outcome or discovery is the focal point. For example, if a study reveals a new medical breakthrough, the tulosotsikko might highlight the specific health benefit rather than just announcing the study’s publication.

In Finnish journalism, tulosotsikko is often paired with a secondary headline (e.g., *otsikko* or *alaloki*) that provides additional context or details. This structure helps readers quickly assess whether the content is relevant to their interests. The practice aligns with principles of clarity and efficiency in communication, ensuring that readers can make informed decisions about whether to engage further with the material.

While the concept is rooted in Finnish media traditions, similar techniques—such as "lede" headlines in English journalism—exist in other languages. The tulosotsikko remains a distinctive feature of Finnish reporting, reflecting a focus on delivering actionable insights to the audience.