traustsálfræði
Traustsálfræði, or the psychology of trust, examines the cognitive, emotional, and social processes that underpin the development, maintenance, and breakdown of trust in interpersonal and organizational contexts. At its core, the field investigates how individuals assess the reliability of others, predict future behaviors, and make decisions about cooperation and vulnerability. Researchers in traustsálfræði draw on theories from social psychology, cognitive science, and economics, integrating empirical studies from experiments, longitudinal surveys, and neuroscientific investigations to build comprehensive models of trust formation and dynamics.
Historical roots of traustsálfræði can be traced back to early work on social exchange and reciprocity, with
Practical applications of traustsálfræði are widespread. In organizational settings, trust research informs leadership development, team cohesion,