tooteinfotöötluse

Tooteinfotöötlus, also known as product information management (PIM), is the process of gathering, organizing, enriching, and distributing product data to various channels. It aims to ensure that accurate, consistent, and complete product information is available to customers across all touchpoints, such as e-commerce websites, print catalogs, and mobile applications. The core objective is to create a single source of truth for all product-related data, reducing errors and inefficiencies.

This process typically involves collecting data from various sources, including ERP systems, suppliers, and content creators. The gathered information is then standardized, validated, and enriched with attributes like descriptions, specifications, marketing content, and digital assets. Once processed and approved, this unified product information is pushed out to different sales and marketing channels. Effective tooteinfotöötlus is crucial for enhancing customer experience, improving operational efficiency, and driving sales in today's complex retail environments. It helps businesses maintain brand consistency and adapt quickly to market demands by streamlining how product information is managed and shared.