timemarks

Timemarks are discrete references embedded in a media timeline that indicate specific moments within a digital asset. They function as navigational anchors, annotations, or segmentation points, and are commonly expressed as timecodes (for example, hours:minutes:seconds:frames) or as absolute timestamps (UTC). Each timemark typically carries descriptive metadata such as a label, description, or category, enabling users to understand the significance of that moment without watching the entire asset.

Timemarks are widely used in film and video workflows to cue edits, effects, or transitions; in broadcasting to schedule program segments; in podcasting and streaming to provide chapter navigation; and in archival or scholarly work to annotate scenes, speakers, or topics. In subtitling and transcription, timemarks align text with the corresponding audio at precise moments.

Creation and storage: timemarks can be inserted manually by editors or automatically generated by scene detection, speech-to-text, or content analysis tools. They are stored in media project files (for example, XML or JSON sidecar files), as embedded data within media containers (such as MP4, MXF), or within editor-specific formats like EDLs and AAFs. Interoperability depends on using common timecode standards such as SMPTE or ITU-T timecode.

Limitations and considerations: clock synchronization and timecode drift can affect accuracy across devices; varying frame rates can cause misalignment; and different platforms may interpret timemarks differently, requiring clear documentation and consistent semantics to maintain reliability.

Timemarks have become a foundation for interactive media features, such as chapter markers in video players and searchable transcripts, and for facilitating navigation, review, and analysis of media assets. See also timecode, cue point, and bookmark.