tietoisempia

Tietoisempia is the comparative form of the Finnish adjective tietoinen, meaning more aware or more conscious. It describes a higher level of awareness, understanding, or attentiveness among people, groups, or audiences. The basic adjective tietoinen refers to being aware, informed, or cognizant, while tietoisempi and tietoisempia express a greater degree of that quality.

Grammatically, tietoisempia is used with plural nouns in contexts such as predicative constructions or when the noun is in the partitive or accusative plural. Esimerkki: Kuluttajat ovat entistä tietoisempia ympäristövaikutuksista. The form reflects number and case agreement in Finnish, rather than tense or mood.

Usage in Finnish discourse centers on descriptions of individuals or audiences who actively seek information, consider ethical or practical implications, and make deliberate choices. The term is common in discussions of consumer behavior, education, health, and public policy, and it is frequently linked to topics such as sustainability, data privacy, media literacy, and social responsibility.

Examples:

Kuluttajat ovat entistä tietoisempia ympäristövaikutuksista.

Tietoisempia valintoja tekevät yhä useammat nuoret.

In English, tietoisempia translates approximately as “more aware.” The term is neutral and descriptive, suitable for academic writing, journalism, and public discourse when characterizing increased awareness or conscientiousness.