területkezelés
Területkezelés, also known as territorial management or territory management, is a strategic approach used by businesses, particularly in sales and marketing, to organize and manage geographic areas or customer segments. The primary goal of területkezelés is to optimize resource allocation, improve customer service, and enhance sales performance by ensuring that each area is adequately covered and managed.
In sales, területkezelés involves dividing a geographic region into smaller, manageable territories. Each territory is then
In marketing, területkezelés can involve segmenting the market based on geographic criteria to tailor marketing strategies
Effective területkezelés requires careful planning, regular monitoring, and adjustment based on performance data and market conditions.