termékérték

Termékérték is a Hungarian term that translates to "product value" in English. It encompasses the perceived worth or benefit that a customer receives from a product or service. This value is not solely determined by the price of the product but rather by a combination of factors that contribute to customer satisfaction and their willingness to pay.

Key elements contributing to termékérték include the product's functionality, quality, durability, design, brand reputation, and customer service. Customers assess these attributes against their own needs and expectations. A product is considered to have high termékérték if its benefits significantly outweigh its costs, both tangible (price) and intangible (time, effort). Conversely, low termékérték occurs when the perceived benefits are minimal or do not meet customer expectations relative to the expenditure.

Businesses aim to maximize termékérték to gain a competitive advantage. This involves understanding customer needs, developing products that meet those needs effectively, and communicating the value proposition clearly. Effective pricing strategies also play a role, ensuring that the price reflects the perceived value and remains attractive to the target market. Ultimately, termékérték is a subjective measure, varying from one customer to another, and is a crucial concept in marketing and product development.