termékpozicionálást
Termékpozicionálás is a marketing strategy that involves creating a distinct image or identity for a product or brand in the minds of target consumers. It's about how a company wants its products to be perceived relative to its competitors. This perception is built through various marketing efforts, including advertising, branding, pricing, and distribution. The goal is to highlight the unique benefits and value proposition of the product, making it stand out in a crowded marketplace.
Effective termékpozicionálás helps businesses connect with their ideal customer base by addressing their specific needs and
The process typically begins with market research to identify competitors and understand consumer perceptions. Based on