teeohl

Teeohl is a Swedish fashion retailer specializing in casual and streetwear-inspired clothing for men, women, and children. Founded in 2015 by the Swedish fashion brand H&M, Teeohl operates as a separate brand under the H&M Group, focusing on a more relaxed, urban aesthetic with a focus on comfort and style. The brand’s name is a blend of "tee" (short for T-shirt) and "oh," reflecting its emphasis on casual, everyday wear.

Teeohl’s product range includes essential basics like T-shirts, hoodies, sweatshirts, and joggers, often featuring minimalist designs, bold graphics, and collaborations with streetwear artists. The brand targets a younger, fashion-conscious audience while maintaining an accessible price point. Teeohl also offers seasonal collections that incorporate trends from streetwear culture, urban fashion, and athleisure.

The brand’s online presence is a key part of its identity, with a strong focus on digital marketing, social media engagement, and influencer partnerships. Teeohl stores are primarily digital-first, though limited physical pop-up shops and collaborations have been featured in select locations. The brand’s sustainability efforts include using recycled materials and promoting slow fashion principles, encouraging customers to build versatile wardrobes.

Teeohl has gained recognition for its ability to blend contemporary streetwear trends with practical, everyday clothing. While it operates independently from H&M’s main brand, it shares the parent company’s commitment to affordability and global accessibility. The brand continues to evolve, adapting to shifting fashion trends while maintaining its core focus on casual, wearable style.