tarkkaushinta

Tarkkaushinta is a Finnish term that combines tarkka meaning precise and hinta meaning price. In a pricing and consumer protection context, tarkkaushinta refers to the practice of displaying the full final price of a product or service at the point of sale, including all mandatory taxes, fees, and delivery charges. The concept emphasizes price transparency and aims to prevent confusion caused by base prices that exclude additional costs.

The term is used in Finnish consumer protection discourse and in discussions about e-commerce transparency. While not a legal term universally, it is referenced by policymakers, retailers, and consumer organizations as a standard for clear price presentation. In practice, tarkkaushinta encourages retailers to present a single total price that consumers can expect to pay, rather than revealing separate components only at checkout.

Benefits of tarkkaushinta include reduced cognitive load for consumers, improved trust, and potentially lower cart abandonment rates since buyers can compare offers based on a consistent final price. Challenges include variability in final charges due to location, shipping choices, taxes, or promotions, which can complicate standardization. Effective implementation often requires explicit disclosure of what is included in the final price and under what conditions it may change.

See also price transparency, total price, consumer protection, e-commerce.