tarjontalähtöinen

Tarjontalähtöinen describes an approach or strategy that is driven by the available supply or offerings, rather than by demand or customer needs. In a business context, it implies that the company focuses on producing and selling what it can or what it wants to sell, rather than what the market specifically requests. This can manifest in various ways, such as a company that has excess inventory and then designs marketing campaigns to move that specific stock.

This model contrasts with a demand-driven or customer-centric approach, where products and services are developed and adapted based on identified market needs and consumer preferences. A tarjontalähtöinen strategy might be employed when a company has unique expertise, proprietary technology, or significant control over production resources. It can sometimes lead to innovation, as companies might introduce novel products that customers did not explicitly ask for but later find valuable. However, it also carries the risk of producing goods or services that do not resonate with the target audience, potentially leading to lower sales or market share if not managed carefully.

The effectiveness of a tarjontalähtöinen strategy often depends on the industry, the company's market position, and its ability to create desire for its offerings. It can be successful in industries where a company has a strong brand reputation or where the product itself is a significant differentiator.