targetkleur

Targetkleur is a term used in branding and design to describe the primary color chosen to represent a brand, product, or campaign. It serves as the visual anchor of the identity and guides recognition, consistency, and emotional response across touchpoints. The targetkleur is typically the most dominant color in the brand palette and is applied across digital and print materials, packaging, and signage.

Selection of a targetkleur involves several criteria. It should reflect the brand personality and values, differentiate the brand from competitors, and be memorable for the intended audience. Cultural associations and connotations of colors in the target markets are considered, along with practical constraints such as readability, print feasibility, and accessibility. The color must work well with secondary colors and imagery, maintain legibility against various backgrounds, and reproduce accurately in different media.

Implementation typically involves documenting the targetkleur in brand guidelines with precise specifications (for example hex, RGB, and CMYK values). Designers apply it consistently across channels, supported by a broader color palette and usage rules. In digital work, a CSS variable or design system token may be used to ensure uniform application of the color. In print, color matching processes should maintain fidelity to the defined values.

Accessibility and inclusivity are essential considerations. Relying on color alone to convey information should be avoided; text labels, icons, and patterns help communicate meaning to colorblind or low-vision users. Regular review and testing, including A/B testing and audience feedback, help ensure the targetkleur continues to meet brand goals and audience expectations. See also color theory, branding, and accessibility in design.