targetculture
Target culture refers to the culture of the audience for whom a text is intended, especially in the fields of translation, localization, and cross-cultural communication. It encompasses the social norms, values, idioms, and behavioral expectations of the readers in the target language, and it guides how content is produced and received.
In translation practice, attention to the target culture shapes choices about language style, humor, idiomatic expressions,
The concept is central to several theoretical frameworks, including domestication and foreignization, Skopos theory, and the
Critics note that overemphasizing the target culture can obscure the source text and diminish linguistic diversity,
See also: translation studies, source culture, localization, domestication, foreignization, transcreation, Skopos theory, dynamic equivalence.