sökresultatsidorna

Sökresultatsidorna, often abbreviated as SERPs, are the pages displayed by search engines in response to a user's query. When a user enters keywords into a search engine like Google, Bing, or DuckDuckGo, the engine analyzes the query and retrieves a list of relevant web pages. These pages are then presented on the SERP.

The primary purpose of a SERP is to provide users with the most relevant and authoritative information available on the internet for their specific search terms. The order of results is determined by complex algorithms that consider numerous factors, including the relevance of the content, the authority of the website, user location, and search history.

SERPs typically include a variety of elements. The most prominent are the organic search results, which are unpaid listings determined by the search engine's ranking algorithms. Alongside these, users will often see paid advertisements, clearly marked as such, which appear at the top and bottom of the page. Other common features on SERPs include featured snippets, knowledge panels, local pack results for location-based queries, and image or video carousels. The specific layout and components of a SERP can vary depending on the search engine and the nature of the query.