sõnumiteni
Sõnumiteni is a term used in discussions of digital communication and media studies to denote a theoretical boundary at which the content of messages becomes the central focus, rather than the platform or channel through which they are transmitted. The word combines sõnum, meaning message in Estonian, with the suffix -teni, which can convey reach or extent. It is often described as a conceptual lens for analyzing how message quality and content shape communication outcomes in an era dominated by text-based channels.
Origins and usage: The term emerged in Estonian online discourse in the 2010s and has appeared in
Concept and applications: Proponents use sõnumiteni to emphasize that the substantive content of messages can drive
Examples: In analysis, researchers might say: "The study shifts focus from platform dynamics to sõnumiteni, examining