sweetnessand

Sweetnessand is a London-based events and festival production company, founded in 2014. The company's primary focus is on creating immersive and interactive experiences for its audiences, often incorporating live music, visual art, and technology into its productions.

Sweetnessand's work spans a range of genres, from electronic and dance music to visual arts and theatre. The company has produced events and festivals across the United Kingdom, featuring a variety of acts and performers. Its productions have been held in large-scale outdoor settings, such as parks and warehouses, as well as smaller, more intimate venues.

The company is known for its emphasis on audience participation and interactivity, often incorporating elements of improvisation and collaboration into its events. Sweetnessand's productions often feature live visuals, projection mapping, and other forms of multimedia art, blurring the boundaries between music, art, and technology.

Some of Sweetnessand's notable productions include its "University" event series, which explores the intersection of art and music in educational settings, and its "Terrain" festival, which showcases the work of emerging artists and musicians. The company has collaborated with a range of artists, promoters, and event organizers, and has performed at various festivals and events in the UK.

Sweetnessand's work is influenced by a variety of cultural and artistic movements, including New Romanticism, rave culture, and avant-garde theatre. The company's events often feature a mix of established and emerging talent, with a focus on experimentation, creativity, and pushing the boundaries of what is possible in live events.