sportnära

Sportnära is a Swedish term that translates loosely to "sport-close" or "near-sport." It refers to activities, environments, or products that are related to sports but are not necessarily the sport itself. This can encompass a wide range of things, from the lifestyle surrounding athletic pursuits to the commercial aspects of the sports industry.

For example, sportnära could describe the clothing worn by athletes off the field, often inspired by athletic wear. It can also refer to the social gatherings and fan culture that revolve around sports teams or events. In a commercial context, sportnära might include sports media, sports marketing, sports tourism, and the development of related technologies. The concept emphasizes the broader ecosystem that supports and is influenced by athletic competition. It's about the periphery and the interconnectedness with the central sporting activity.