sonuca

Sonuca is a neologism used in decision-making and communication theory to denote the perceived effectiveness of a communication, policy action, or interaction in achieving its intended outcomes. It serves as an evaluative metric that links an actor’s intention with the reception and downstream consequences of their message or action.

Etymology and usage notes indicate that sonuca is a coinage drawn from the Turkish word sonuç, meaning result, with an adapted suffix to signal a focus on outcome. Because it is not a standardized term across disciplines, its exact definition and scope can vary between theoretical traditions and empirical studies. In some accounts, it is treated as a quantitative index; in others, as a qualitative assessment of alignment between message and impact.

Methodologically, researchers operationalize sonuca by examining factors such as clarity of intent, the accuracy with which recipients infer that intent, alignment between stated goals and observed results, and the extent to which outcomes match expectations. Data sources may include surveys, experiments, content analyses, or real-world outcome measures, combined into a composite score or used in narrative evaluation.

Applications of the concept appear in analyses of political messaging, corporate communications, public policy, and AI-human interactions. Critics warn that focusing on perceived outcomes can overlook causation complexities, mask unintended side effects, or privilege short-term signals over long-term processes. See also: outcome, efficacy, communication theory.