smug

Smug is an adjective describing a self-satisfied, often complacent attitude or expression, typically implying that the person believes they are superior to others. It can refer to a demeanor, a tone of voice, or a facial expression, such as a smug grin.

Etymology and history: The exact origin is uncertain. The word appears in English in the early modern period, initially relating to neatness or propriety, and by the 18th to 19th centuries it came to denote self-satisfaction or smugness. It is not connected to the verb smuggle despite the similar spelling.

Usage and connotation: Smug usually carries a disapproving tone, though in some contexts it can be humorous or mild. It applies to people, remarks, or attitudes that seem overly confident or self-congratulatory. Common collocations include smug grin, smug look, smug expression, and the noun smugness. It can be contrasted with humility or sincerity.

In culture and media: The term is widely used in journalism, criticism, and online discourse to label characters, posts, or behaviors that display self-satisfied confidence. Memes and commentary often describe or parody smugness through exaggerated facial expressions or bragging.

See also: arrogance, self-satisfaction, complacency, smugness.