sivukonttoreiden

Sivukonttori, literally translated as “side kiosk,” is a type of small retail space that has become popular in Finland as a secondary storefront attached to a larger shop or located along commuter routes. The concept emerged in the early 2010s as a response to consumers’ growing demand for quick, convenient purchasing options in urban environments. Early adopters were mainly grocery chains and convenience store operators that sought to increase sales without committing to large new premises.

A typical sivukonttori occupies a footprint of around 10 to 20 square metres and is equipped with a compact shelving unit, a payment terminal, and a small display of high‑turnover items such as breakfast goods, beverages, and ready‑made snacks. The design emphasizes efficient use of space and speed of service; customers can often complete a transaction in under a minute. Staffing models vary, with many kiosks operating on a part‑time basis or being integrated into the workforce of the parent store.

From an economic perspective, sivukonttoret are seen as a low‑cost investment that can boost foot traffic for the main store. They also generate additional revenue streams by selling impulse items that may not be profitable in a larger setting. Data from 2023 indicate that outlets positioned near transit hubs account for up to 12 % of a retailer’s overall sales in those areas.

Industry analysts predict further expansion of the sivukonttori model through the 2020s, driven by urban densification and the continued rise of “grab‑and‑go” shopping habits. Some retailers are exploring fully automated versions that combine self‑service kiosks with vending mechanics, signalling a shift toward technologies that reduce staffing costs while maintaining a physical retail presence.