sisällönkartoitus

Sisällönkartoitus, often translated as content inventory or content audit, is a systematic process of examining and documenting all existing content on a website or within a digital platform. This involves identifying each piece of content, such as web pages, blog posts, images, videos, and documents, and collecting key information about it. Typical data points include the content's URL, title, format, author, publication date, last updated date, and current status (e.g., active, archived, needs update).

The primary purpose of sisällönkartoitus is to gain a comprehensive understanding of the current content landscape. This understanding is crucial for various strategic initiatives. For example, it helps in identifying outdated, redundant, or low-performing content that needs to be revised, removed, or repurposed. Conversely, it highlights valuable content that can be leveraged and promoted.

Sisällönkartoitus serves as a foundational step for effective content strategy, website redesigns, search engine optimization (SEO) efforts, and overall digital asset management. By providing a clear picture of what content exists, its quality, and its performance, organizations can make informed decisions about content creation, maintenance, and deletion, ultimately leading to a more user-friendly and effective digital presence. This process typically results in a detailed spreadsheet or database that acts as a central repository of information about the content.