sisuanalüüse

Sisuanalüüs, often translated as content analysis, is a research method used to analyze the meaning of the content of a communication. It can be applied to a wide range of texts, including books, articles, interviews, and even social media posts. The primary goal of sisuanalüüs is to systematically identify, quantify, and analyze specific words, themes, or concepts within a given body of text. This allows researchers to draw conclusions about the characteristics of the communication, the intentions of the communicator, and the impact on the audience.

The process typically involves defining research questions, selecting a sample of the communication to be analyzed, and developing a coding scheme. This scheme categorizes the occurrences of specific words, phrases, or themes. Coders then systematically go through the text, applying the scheme to count and record the occurrences of these categories. Statistical techniques can then be employed to analyze the frequency and distribution of these coded elements, revealing patterns and trends. Sisuanalüüs can be used in various fields, including sociology, political science, marketing, and media studies, to understand how messages are constructed and interpreted. It offers a structured approach to exploring qualitative data and can provide objective insights into subjective content.