sisisi

SiSiSi is a South Korean pop trio that debuted in 2021 under the independent label WaveLight Entertainment. The group’s name combines the initials of the three founding members—Soo‑jin, Si‑yeon, and Si‑ho—followed by a repetitive “Si” meant to evoke a rhythmic chant. Their musical style blends K‑pop dance tracks with elements of electronic and indie pop, and they are noted for self‑produced songwriting and a DIY aesthetic uncommon among mainstream acts.

The members met while studying at the Seoul Institute of the Arts, where they collaborated on university performances and online releases. Their first single, “Neon Pulse,” reached the top 50 on the Gaon Digital Chart and was praised for its synth‑driven hook and lyrical focus on urban solitude. Subsequent releases, including the EP “Echoes” (2022) and the single “Midnight Canvas” (2023), expanded their fan base in Japan and Southeast Asia, aided by a strong presence on platforms such as YouTube and TikTok.

SiSiSi’s limited promotional budget has led the group to rely heavily on live streaming concerts, fan‑generated content, and grassroots marketing. Critics have highlighted the trio’s role in diversifying the K‑pop industry by demonstrating that successful acts can emerge outside the major label system. As of 2025, SiSiSi continues to release music independently, with a focus on artistic autonomy and cross‑cultural collaborations.