sihtrühmast
Sihtrühmast is a term used in Estonian-language discourse to describe the practice of focusing on a defined target group in analysis, communication, and product or policy design. It refers both to the subgroup selected for study or outreach and to the strategic approach that centers the needs, preferences, and behaviors of that group in decision making. The word is commonly encountered in marketing, public health, social research, and user experience design.
Origin and usage: The base word sihtgrupp means "target group" in Estonian. The form sihtrühmast appears in
Applications: In marketing, campaigns are tailored to the sihtrühmast to improve relevance and engagement. In public
Methods and data: Techniques include segmentation, persona development, qualitative interviews, surveys, and analytics. Research aims to
Ethics and limitations: Targeted approaches raise concerns about privacy, stereotyping, and exclusion of non-target groups. Responsible
See also: sihtgrupp, audience segmentation, market research.