siggis

Siggis is the brand name commonly written as Siggi’s, which markets Icelandic-style yogurt known as skyr. The product is a strained yogurt noted for its thick texture and high protein content relative to traditional yogurts, and it is typically lower in sugar.

History and development: Siggi’s was founded in 2005 in New York City by Siggi Hilmarsson, an immigrant from Iceland who aimed to recreate the traditional Icelandic skyr. The company grew from a small operation in a home kitchen to a national brand, with products sold in supermarkets and natural food stores across the United States and into Canada.

Product characteristics: Siggi’s yogurts are produced from cultured dairy and strained to remove whey, producing a thick, spreadable texture. The portfolio includes plain and fruit-flavored varieties, built on simple ingredients and traditional recipe concepts. Nutrition profiles emphasize high protein and moderate sugar compared with many conventional yogurts, though flavors vary.

Availability and reception: Siggi’s is widely distributed in North American grocery chains and natural food retailers. It has contributed to the popularity of Icelandic-style skyr in the United States and is commonly regarded as a protein-rich, relatively low-sugar dairy option within the yogurt category.