setbeelden

Setbeelden, literally "set images," are still photographs taken on a film, television, or commercial production set. They are produced to document and publicize the production, offering a visually curated record of scenes, locations, and the working process.

Typical subjects include cast members in costumes, crew members at work, shot setups, set decorations, props, makeup, and the overall atmosphere of a scene. Setbeelden can be staged portraits or candid captures that reveal how a scene is prepared and filmed.

Uses include promotional materials such as press kits, posters, and media packages; publicity and journalism coverage; festival submissions; and archival records for studios and distributors. They provide reference material for journalists, marketing teams, researchers, and fans seeking insight into the production.

Production and rights: setbeelden are usually taken by official set photographers or production publicists and distributed as high-resolution digital files. Each image carries captions and metadata (production title, director, date, location). Copyright typically remains with the production company or photographer, with licensing terms governing reuse, distribution, and editorial use. Some images are released publicly before a film’s release, while others are embargoed until a specified date.

In the Dutch film and television industry, setbeelden are a common term for this practice and are used similarly to production stills in other countries. Related concepts include behind-the-scenes footage and production stills.