serato

Serato is a New Zealand–based software company that develops digital audio software and hardware for DJs and producers. Founded in Auckland in the late 1990s, the company became widely known for its digital vinyl system that lets users control digital music files with time-coded vinyl or CDs, bridging vinyl culture with digital playback. Over time, Serato expanded into standalone DJ software and creative production tools, establishing a broad ecosystem used by clubs, mobile DJs, and producers worldwide.

Key products include Serato Scratch Live (the original DVS), Serato DJ and Serato DJ Pro, which run on Windows and macOS and work with a range of hardware controllers and mixers through partnerships with multiple manufacturers. Serato DJ Lite provides a free entry point, while Serato DJ Pro adds advanced features such as performance pads, expanded library management, configurable effects, and extended beat-matching tools. In addition to DJ software, Serato offers production-focused tools such as Serato Studio, a beat-making application, and Serato Sample, a sampling tool.

Serato emphasizes reliability and workflow integration, with features like beatgrid analysis, cue points, loops, key analysis, and strong library organization. The company advocates an open approach by supporting third-party hardware and by developing software that complements a DJ’s existing setup. Serato's products have had a significant impact on modern DJ performance, helping popularize digital DJing while maintaining the tactile appeal of vinyl and hardware controllers.