segmentointistrategian
Segmentointistrategian, or segmentation strategy, is a marketing approach that involves dividing a broad target market into smaller, more defined subgroups of consumers who share common characteristics, needs, or behaviors. This allows businesses to tailor their marketing efforts and product offerings to resonate more effectively with specific customer segments. The primary goal of segmentation is to increase the efficiency and effectiveness of marketing campaigns by focusing resources on the most receptive audiences.
The process typically begins with identifying the key variables for segmentation. These can include demographic factors
After selecting the target segments, the company develops a unique marketing mix—product, price, place, and promotion—for
Implementing a segmentation strategy can lead to improved customer satisfaction, increased sales, and a stronger competitive