segmentointiperusteisiin
Segmentointiperusteet refers to the criteria or bases used to divide a larger market into smaller, more manageable groups of consumers. These segments are expected to have similar needs, wants, or characteristics, making them more receptive to specific marketing strategies. The primary goal of segmentation is to enable businesses to tailor their products, services, and marketing messages more effectively to target audiences, leading to increased customer satisfaction and improved marketing ROI.
Common segmentation bases include demographic factors such as age, gender, income, education, occupation, and family size.
Businesses select segmentation bases that are most relevant to their product or service and their marketing