scandi

Scandi is a colloquial shorthand used in English to refer to Scandinavia or to things associated with Scandinavian culture, design, and lifestyle. The term is informal and appears in media, marketing, fashion, and interior design to signal a connection with the region while remaining concise.

Geographically, Scandinavia traditionally denotes Denmark, Norway, and Sweden. In broader usage, 'Scandi' is sometimes used to cover the Nordic region, including Finland and Iceland, though Finland and Iceland are more accurately described as Nordic rather than Scandinavian. The exact scope of 'Scandi' can vary by context and audience.

In design and aesthetics, 'Scandi' commonly describes a minimalist, functional style characterized by clean lines, light woods, neutral color palettes, and natural materials. This 'Scandinavian design' emerged from mid-20th-century Scandinavian modernism and remains influential in global furniture and home decor, with brands such as IKEA popularizing the look.

In everyday language, 'Scandi' may also refer to people from Scandinavia in a casual or shorthand sense, though it is not a precise demographic term. The word is mainly used as a label in marketing and cultural commentary rather than as a formal designation.