säljtratt

A säljtratt, or sales funnel, is a marketing concept that maps out the journey a potential customer takes from initial awareness of a product or service to the final purchase. It's called a funnel because it starts wide at the top, representing all potential customers, and narrows down as prospects move through different stages, with fewer individuals reaching the bottom and becoming paying customers.

The typical stages of a sales funnel include awareness, interest, desire, and action. In the awareness stage, potential customers become aware of a brand or product through marketing efforts like advertising, social media, or content marketing. During the interest stage, they show more specific interest, perhaps by visiting a website, reading reviews, or downloading a brochure. The desire stage involves developing a preference for the product or service over competitors, often through product demonstrations, testimonials, or personalized offers. Finally, the action stage is when the customer makes a purchase.

Businesses use sales funnels to understand their customer acquisition process, identify bottlenecks, and optimize their marketing and sales strategies. By analyzing conversion rates at each stage, they can pinpoint areas where potential customers are dropping off and implement improvements to guide more prospects towards a purchase. Tracking and analyzing the sales funnel is crucial for effective lead generation and sales management.