réinventer

Réinventer is a French verb formed from the prefix ré- added to inventer (to invent). It conveys more than simply improving something; it implies creating anew or restructuring in a fundamental way so that the result differs significantly from what existed before. The prefix ré- can denote repetition, revival, or radical change, depending on context. The verb is regular in conjugation, and its past participle is réinventé.

Usage and scope: The term is widely used in business, technology, culture, and public life. It can describe restarting a project with a new concept, redesigning a product, transforming an organization, or rethinking processes and strategies to adapt to new circumstances. Common collocations include réinventer un produit, réinventer une entreprise, or réinventer le métier. The expression often signals a strategic pivot rather than incremental improvement.

Implications and critique: Réinventer carries a normative undertone of innovation and renewal, which can be attractive in marketing or leadership discourse. Critics argue that it can become a buzzword when applied superficially or without clear aims, measurable outcomes, and genuine commitment to change. Successful réinvention typically requires a clear vision, stakeholder engagement, and resources for implementation.

Derivations and related terms: The noun réinvention (or réinventation) denotes the act or process of reinventing. Related forms include réinventé (past participle) and réinventeur (person who reinvents). The concept is related to innovation, transformation, and strategic renewal, though it emphasizes a thorough rethinking rather than mere improvement.