rysktoma

Rysktoma is a term sometimes used colloquially, particularly in online communities, to refer to the concept of Russia's perceived influence or presence in the media or public discourse, often in a critical or suspicious manner. The term itself is a portmanteau, combining "ryss" (Russian) with "toma" (a transliteration of "tome," suggesting a large or significant body of work, or in this context, influence).

The usage of "rysktoma" is not a formal academic term but rather a descriptor that emerges from discussions surrounding information warfare, propaganda, and geopolitical narratives. Those who employ the term may be expressing concern about the extent to which Russian state-sponsored media, social media campaigns, or narratives originating from Russia are shaping public opinion or political events in other countries.

It is important to note that the term can be subjective and its application may vary. What one person considers "rysktoma," another might view as legitimate news coverage or diverse public discourse. The term often carries a negative connotation, implying an intentional and possibly manipulative effort to influence. It is frequently encountered in discussions related to elections, international relations, and the spread of disinformation.