rikastuneista
Rikastuneista is a Finnish term used to describe people who have recently become wealthy, typically through entrepreneurship, investment, or inheritance. The word functions as a collective noun for “the newly rich” and is formed from the verb rikastua (to become rich) and the participle rikastunut, inflected as rikastuneista in plural forms. It is primarily a sociolinguistic and media concept rather than a formal class designation.
In Finnish public discourse rikastuneista are often contrasted with vanha raha, or old money, and with established
Usage and context: The term appears in journalism, sociological research, and commentary on economic change. Its
See also: nouveau riche; wealth, social mobility, old money.