retargetointiin

Retargetointiin, often translated as retargeting or remarketing, is a digital advertising strategy. It involves displaying ads to users who have previously interacted with a website or mobile application but did not complete a desired action, such as making a purchase. The core idea is to re-engage these interested individuals with targeted advertising.

This is typically achieved by placing a small piece of code, known as a pixel or tag, on the advertiser's website. When a user visits the site, this pixel drops a cookie in their browser, allowing the advertiser to identify them on subsequent online activities. When this user visits other websites or uses apps that are part of an ad network, the retargeting platform can then serve them ads from the original advertiser.

Retargeting campaigns are highly effective because they focus on audiences who have already shown an interest in a brand's products or services. This increased relevance often leads to higher conversion rates compared to advertising to a cold audience. Advertisers can segment their retargeting efforts based on user behavior, such as abandoning a shopping cart, visiting specific product pages, or spending a certain amount of time on the site, allowing for more personalized ad messaging. The goal is to bring these users back to complete their intended action.