relists

Relists are listings that are created again on an online marketplace after a previous listing has ended, been removed, or paused. A relist typically generates a new listing with its own identifier and start date, though some platforms may carry over certain details from the previous listing. The revised listing can be a direct reprint or may reflect changes in price, quantity, or shipping terms.

Mechanics and options vary by platform. Many marketplaces offer automatic relisting after an item’s expiration or after a seller’s manual command. Relists can be identical to the original or adjusted to reflect updated information, such as a lower price, different postage, or revised item conditions. In auction formats, a relist usually starts a new auction cycle with a fresh end time.

Purposes for relisting include regaining visibility after an item expires, testing different pricing or terms, clearing inventory, or reintroducing a product to new buyers. Relisting can help maintain a steady presence in search results and category listings, though excessive relisting may dilute listing quality signals or incur additional fees.

Costs and policy considerations also influence relisting. Some platforms charge relist or renewal fees, while others offer free relists within a quota. Policies may restrict how often an item can be relisted, or how frequently it can be removed and relisted in a short period. Sellers should balance cost, listing quality, and marketplace rules when deciding to relist.

See also: listing optimization, renewal, and marketplace policies.