referenciaárképzés
Referenciaárképzés, often translated as reference pricing or benchmark pricing, is a pricing strategy where the price of a product or service is determined by comparing it to a reference point. This reference point can be the price of a similar product from a competitor, a historical price for the same product, or a perceived fair value. The goal is to anchor the customer's perception of value and influence their purchasing decision.
This strategy is commonly employed in various industries. For example, in retail, a "suggested retail price"
The effectiveness of referenciaárképzés relies heavily on the credibility and perceived fairness of the reference price.