reendorse

Reendorse is a verb formed by adding the prefix re- to endorse. It means to endorse again or to renew and reaffirm support for a person, idea, product, policy, or document. The term can indicate either reinstating support after a lapse or updating an endorsement in light of new information or changes.

Usage of reendorse occurs in several contexts. In political or advocacy settings, organizations may reendorse a candidate or policy when circumstances shift or new evidence emerges. In business or marketing, a company might reendorse a product or brand after a major update, rebranding, or strategic realignment. In legal and financial contexts, reendorse can refer to a second endorsement of a negotiable instrument, such as a check, where the instrument is signed again to transfer rights to another party. In those cases, terminology often notes the act as a second endorsement, and practices may be governed by applicable financial laws and instrument-specific rules.

Spelling and style vary. Reendorse may appear as one word or as re-endorse in some style guides. In many formal writings, especially outside legal or financial contexts, it may be clearer to use phrases like “endorse again” or “renew the endorsement” instead of the compact term reendorse.

See also endorsement, reaffirmation, and second endorsement.