rebuy

Rebuy is a term used in multiple contexts, functioning as both a verb and a noun. As a verb, it means to buy something again after it has been used, consumed, or sold. In retail and consumer behavior, a customer who makes a rebuy is engaging in a repeat purchase. As a noun in gambling, a rebuy refers to an option to re-enter a game by paying a new buy-in.

In poker and similar tournament formats, a rebuy tournament allows players who lose their initial stack to purchase additional chips during a designated rebuy period. Each rebuy adds chips at the current buy-in price, and many events cap the total number of rebuys. Some tournaments also offer an add-on at a break, providing extra chips for a fixed price. Rebuys differ from re-entries: in a re-entry format, a busted participant leaves and returns under a new entry, whereas a rebuy keeps the same entry and increases the player’s stack.

Beyond gambling, rebuy can describe purchasing a product again in ordinary commerce. In marketing and market research, repeat purchases are often discussed in terms of rebuy rate or repeat purchase rate, reflecting customer retention and loyalty rather than a one-time transaction.

Overall, rebuy covers both the general act of repurchasing and the specific game-related mechanism that allows players to acquire more chips or entries by paying additional buy-ins.