reagointiviestintä
Reagointiviestintä, often translated as crisis communication or response communication, refers to the strategic planning and execution of messages during a crisis. Its primary goal is to protect an organization's reputation, maintain public trust, and minimize negative impacts by providing timely, accurate, and consistent information to stakeholders. This involves identifying potential crises, developing communication plans, establishing communication channels, and designating spokespersons.
Effective reagointiviestintä requires understanding the audience, tailoring messages to their concerns, and demonstrating empathy and transparency.
The process typically begins before a crisis occurs through proactive planning and preparedness. During a crisis,