raetta

Raetta is a consumer electronics brand that specializes in personal safety devices and emergency response technology. The company was founded in 2015 in Helsinki, Finland, by a team of former security engineers and mobile developers. Its flagship product, the Raetta Safety Bracelet, was unveiled in 2016 and quickly gained recognition for its compact design and integrated GPS tracking. The device functions by connecting to a user’s smartphone via Bluetooth, allowing the user to send a predefined emergency alert with a GPS location to pre‑selected contacts or emergency services. Many users appreciate the discreet appearance and battery life that exceeds 48 hours on a single charge.

Raetta expanded its product line in 2018 to include a wireless panic button, a portable drone that can relay real‑time video to emergency responders, and an app that provides situational awareness alerts based on geofencing. The company has partnered with several law enforcement agencies in Europe to test its real‑time location tracking capabilities. In 2020, Raetta’s “SafeRoute” feature was incorporated into the Finnish National Police app, allowing residents to report suspicious activity directly from their mobile devices.

The company has received several industry awards, including the 2019 European Innovation Award for Consumer Safety. Critics have raised concerns about data privacy and the need for clear consent protocols for location tracking. Nevertheless, Raetta maintains that all data is encrypted in transit and storage, and user consent can be revoked through the app interface. Approximately 150,000 units have been sold worldwide as of 2023, with a steady presence in the Nordic and German markets.