pääkopio

Pääkopio is a Finnish term that translates directly to "head copy" or "main copy" in English. It refers to the primary text content of a piece of writing, particularly in marketing, advertising, or journalism. This is the core message that the author or creator wants to convey to the audience.

In advertising, pääkopio is the main text that accompanies a headline and visual element. It elaborates on the headline's promise or hook, providing further details about a product, service, or idea. The goal of pääkopio is to persuade the reader, inform them, or encourage a specific action, such as making a purchase or visiting a website.

In journalism, the term can refer to the main body of an article, distinct from the lead paragraph or summary. It contains the detailed information, background, and supporting evidence for the story. Similarly, in website content or brochures, pääkopio represents the essential information that a visitor or reader needs to understand the subject matter. Effective pääkopio is clear, concise, and engaging, ensuring that the intended message is communicated effectively and resonates with the target audience. It is a crucial element in content creation, as it carries the weight of the overall communication strategy.