pääkopio
Pääkopio is a Finnish term that translates directly to "head copy" or "main copy" in English. It refers to the primary text content of a piece of writing, particularly in marketing, advertising, or journalism. This is the core message that the author or creator wants to convey to the audience.
In advertising, pääkopio is the main text that accompanies a headline and visual element. It elaborates on
In journalism, the term can refer to the main body of an article, distinct from the lead