pseudonümiseerimiseks

Pseudonümiseerimiseks refers to the process of pseudonymization, a data protection technique. It involves replacing directly identifiable information in a data set with artificial identifiers, or pseudonyms. This process makes it difficult to attribute data to a specific individual without the use of additional information that is kept separately and securely.

The primary goal of pseudonymization is to reduce the risk of privacy breaches while still allowing for data analysis and processing. For example, in research or marketing contexts, pseudonymized data can be used to understand trends or customer behavior without exposing the identities of individuals.

Key aspects of pseudonymization include the fact that it is reversible. The original data can be re-identified if the necessary additional information is available. This distinguishes it from anonymization, where re-identification is generally not possible. Pseudonymization is often employed as a measure to comply with data protection regulations like the GDPR, which encourages its use for minimizing risks associated with processing personal data. It is considered a strong security measure that balances data utility with privacy protection.