prosumption

Prosumption is a portmanteau of "producer" and "consumer," a term that describes the blurring of lines between the roles of production and consumption in the modern economy. It signifies a shift away from traditional models where consumers passively receive goods and services, towards a more active participation in the creation and modification of what they consume. This can manifest in various ways, from individuals actively engaging in the design or customization of products to consumers generating their own resources, such as energy through solar panels.

The concept of prosumption has gained traction with the rise of digital technologies and the internet, which facilitate peer-to-peer exchange and the co-creation of content and services. Online platforms enable consumers to review products, share feedback, and even contribute to the development of new offerings. In the realm of energy, prosumption is evident in individuals and communities generating their own electricity, often feeding surplus back into the grid. This participatory approach empowers consumers, fosters innovation, and can lead to more sustainable and individualized consumption patterns. It represents a fundamental redefinition of the consumer's role in the marketplace.