propagandaga

Propagandaga is a European collective that emerged in the early 2010s, known for its satirical interventions in political communication. The group was founded in 2012 in Stockholm, Sweden, by a team of artists, researchers, and journalists who sought to highlight the mechanisms of modern propaganda by reproducing them in exaggerated, recognizable forms. The name blends the terms “propaganda” and “saga,” suggesting a narrative framing of political messaging.

The collective’s work ranges from staged public installations that mimic political rallies to social‑media posts that parody campaign slogans. A notable project, “Viral Echo,” produced a mock viral video claiming “global government control,” which was later revealed as a critique of fake‑news tactics; the piece spread widely and was studied in subsequent political science courses. In 2015, Propagandaga organized a silent protest where participants wore transparently printed badges with rapidly rotating messages, symbolizing the fluid nature of information in the digital age.

Critics have argued that, while the group’s satire is insightful, its visibility can occasionally blur the line between critique and creation of new propaganda. Nonetheless, educators in media literacy and political communication routinely cite Propagandaga’s examples as case studies for examining the persuasive power of narrative framing. The collective continues to produce work through its website and a small press, maintaining a DIY ethos. With a growing international following, Propagandaga is often observed as a living example of the intersection between art, activism, and political communication.