profilizáció
Profilizáció is a term primarily used in economics and business to describe the process of identifying and understanding the distinct characteristics, needs, and behaviors of different customer segments or market groups. It involves dividing a broader market into smaller, more manageable subsets based on shared attributes. These attributes can be demographic (age, gender, income), geographic (location, climate), psychographic (lifestyle, values, personality), or behavioral (purchase history, brand loyalty, usage rate).
The primary goal of profilizáció is to enable businesses to tailor their marketing strategies, product development,
In practice, profilizáció often involves market research, data analysis, and the creation of buyer personas, which